Background:
I start with some assumptions. The brochure should be a "tri-fold" and should convey a high-cost look because the product is relatively high-priced. Tentative selling price is $50 for a 200 gram jar, and $100 for a 500 gram jar -- Ayurvedic Herbal MSM. These sizes and prices are not yet firm.
"High cost" suggests that the tri-fold is obviously in color, a glossy heavy stock, and even, possibly some metallic components and/or varnish areas.
Further, the brochure is NOT designed as a "teaser" nor a referral to a web site or phone number (for information) but IS designed to produce sales. I would not rule out a low-key offer for more information, but the emphasis is on "order now."
(I have now created two new web names: www.painstudy.com and www.indianherb.net which I will use during radio appearances. I could use one or the other, or another new one, as the entry point mentioned in the brochure.)
Conceivably the web site might not even be mentioned.
The launch of Supportt on the web is accompanied by a free sample offer. I do not expect to include that concept in the brochure -- partly because I don't know how many of the samples might be gone before this brochures gets into someone's hands, and more because I want this brochure to be something which, if successful in use, can then be revised, if necessary, and printed and mailed in a much larger campaign.
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