The term "Ayurceutical™" has been trademarked by us and is defined by us as the first usage of this new word in commerce. This is an initial statement of that definition and concept.
1. Food builds the "Cells" and sustains the body. The "Body of a Human Being" is nothing but the food consumed & converted to cells by him over a period of 7-years ..... because once in 7 years all the cells of the body are totally replaced progressively.
2. The living body nothing but large group Cells (transformed food) that attain a capability to survive and thrive. Hence --- Cell Defense = Self Defense.
3. If food makes the body --- good food makes it healthy & wrong food makes it sick --- food alone will have the capability to resolve the problem to restore its normalcy.
4. Food acts in three planes --- Nutrition .. Medicine .. Toxin --- depending upon the form of consumption and the quantum.
Our technology is all about using ... "Nutrition as Medicine".
The human body consists of components of the physical universe. As such it is governed by the laws of physics and chemistry. Not all of those laws are at all well understood. There is a "category" of explanation of the physical aspects of the physical body that is called "Western Medicine" and is often more carefully defined as "Allopathy." Our concept of "Ayurceutical" concepts should be held in considerable contrast to "Allopathy." Without trying to fully define "Allopathy" it suffices to describe, fully, the aspects of "Ayurceutical" approaches to the health of the body.
In all this explanation of Ayurceutical concepts it must be freely acknowledged that the full health of a "person" is only partly explained by the health of the "physical body." A person is far more than a body.
It has been well accepted, even by Allopathic practitioners, that mental and spiritual factors, even though, themselves, hardly ever defined or understood, have a great deal to do with the health of a person.
Left to itself, if that were possible, a "body" could be nourished much like a tomato plant -- give it enough of the right seed, food, water, temperature, sunshine and a few other factors, the tomato plant will prosper and survive well into what may be found to be a "natural life span."
But, the "person" is not a tomato plant -- it is a complex combination of the body, the mind and the spirit.
Ayurceutical concepts freely acknowledge that total health of a person is very much dependent on all three aspects of existence -- the body, the mind and the spirit.
The "initial" description of Ayurceutical concepts concentrates on the physical universe factors that make for health. Our major work as we continue to research and describe, most fully, Ayurceutical concepts, will be to describe those "dividing lines" between health controlled by the physical aspects of life and health controlled by the mental and spiritual aspects. (In fact, these may not best be called "dividing lines" as they might be rather called "intermingled areas of influence.")
We do not contemplate that Ayurceutical products will be a substitute for mental or spiritual technology in order to improve the human condition. But, in combination with an effective mental and spiritual understanding of life we assert that Ayurceutical products (which must include exercise in their broadest scope) are the central core of achieving health of the human body.
During man's quest for survival many philosophers have grappled with questions about the nature of the human soul. The ideas of Aristotle nearly toppled the Catholic Church in the days of St. Thomas with Aristotle's logical approach to spirituality -- much of the concept of spirituality is still locked in the fixed opinions which Aristotle so opposed.
More currently we find that the explanations of spiritual phenomenon developed by Mr. L. Ron Hubbard, and largely put forth in his subject called "Scientology" is the best to be had. We work within the physical realm, but acknowledge a vital spiritual realm.