These pages are intended ONLY for MSR, Gordon and Cliff. All links from THIS page lead to pop-windows. You will not lose your position in this restricted section.

I see electronic communication as the key to survival in the future and therefore invite Gordon to share these ideas with a thought he may want to play a part.

I see Cliff as the Trustee of my Living Trust, the person who would take over Vibrant Life in the event of the sudden (and unexpectedly soon) death of both Bonnie and me. He is also the one person I know well who could best know how and where to implement Hubbard Management Technology within not only our part of this Grand Scheme, but in the many separate but related entities we will be setting up or connected up to.

I see MSR as one of my most trusted friends and who happens to live in, and be familiar with, an area of the world which I think is going to hold great sway over the economic prospects in ten years or less.

I have, nonetheless, used some caution in what I've written here -- but the ideas presented here, and those not clearly placed here, are intended only for MSR, Cliff and Gordon.

The highest level of this concept is this observation:

The tone level of society is going downward at a rapid rate. The only real solution to the problems on the planet will be for a LOT more people to use LRH tech. Things may get a lot worse before we start to see a significant improvement.

(Those who know better than I how to look may see the signs of improvement already -- but for most common observations "things are going to hell in a hand-basket."

My personal estimate of how long we have to move along with the present level of effort prodcing the present level of results is less than 10 years. In other words, in 10 years or less, I believe we are going to have such rampant crime, druggs and corruption, and government ineptitude, and terrorism, that business as we see it now operating will not be feasible.

Like those who thought their buggy whip business could survive the first glimpse of the horseless carriage, there will be many commercial firms that cannot see what is coming and even when they see it, cannot prevent their own destruction.

This web site is not here to pronounce the salvation of the world by LRH technology -- that work I leave to others.

This re-restricted section is here to present the part of my plans that are to be shared only with the few people who might be the central core of those who implement it, and to invite discourse, on what plans WE can make that will prevent US from falling into the disasters that I think will befall millions of others.

I liken this impending problem to what many thousands of retired auto workers are now facing. They earned wages based on union extortion and threat of strikes. Those wages, and the health benefits, and the guaranteed pensions that went with them -- all of these are proving to be impossible to maintain as the world economy shifts to lower labor and lower cost producers.

The American workers will probably be bailed out by welfare and government money, but pretty soon there won't be enough money to bail out the vast majority of society that is increasingly being affected by increasing drug and crime rates, and increasingly willing to claim that they can "get something for nothing" and demand of their elected politicians more welfare and more health care, and more doom.

As this scenario plays out, the key to growing prosperity must always lay in the most basic aspect of life -- "communication." As Hubbard has originated the only true view of the elemends of "communication" there are, nonetheless, other, not-so-vital, elements of communication that relate to the mechanical and electronic marvel of the internet and all that goes with it.

When one entity can plan confidently to utilize the impending dislocation of millions of businesses, and grasp the full value of the still-coming electronic revolution AND marry this observation and this skill with the final needed item -- LRH management technology, there is the genus of a successful long-range future.

The plan that I have been working on, mostly laid out HERE, is the part that can be discussed among a few who will then execute that plan for those who visit the Las Vegas Convention in July, and who visit the web site starting at:

www.bulkmsm.com/convention/

The biggest problem I see in business operation is the attitude at the top of most enterprises that serving the public is NOT the highese priority -- and that price competition is the best way to increase sales. These attitudes give rise to a cheapening quality level as firms try compete with discounts rather than improved service.

It seems too simple, but the consignment sale business model allows a seller to control the re-sale price in the hands of the distribution channels.

That is the beginning of the grand scheme. When and as we can distribute goods and services through a business model that takes selling price considerations out of the picture and replace them with considerations of finally implementing the LRH definition of a "product."

A finished high quality service or article in the hands of the being or group it serves in exchange for a valuable. (Source: Admin Dictionary)

Every word of that definition is worthy of great care to see that we deliver just that.

Thus:

** If the article or service is not "finished" it is not a product.

Unfinished

Finished

This photo example shows a high quality article in both finished and unfinished form. There must be a clear definition of what the word "finished" means to all parties to the production and use. Click Here for a pop-up window of product description.

 

** If the article or service is not "high quality" it is not a product.

Would You Eat This Salad?

 

** If the service or article does not arrive "in the hands" it is not a product

After YOU have shipped, are you still responsible for the UPS Driver or the rain on the package left outside on the porch?

 

** If the service or article does not "serve" the being or group, it is not a product

Should You Sell Candy To Fat Kids?

 

** If the being or group does not "exchange" for the service or article, it is not a product

The check might be good, but the postman loses your deposit!

 

** If the exchange is not valuable to us, this was not a product.

 

Your grocer doesn't takd English Pounds!

 

The above is very well known to US, but rare in the market place. How can we ensure that not ONLY we deliver the "product" being described here, but that all others in the chain from our raw materials supplier to the guy who swallows our pills on the top of Prozac -- gets a "product?"

Is the guy who swallows our pills, on top of Prozac, be responsible for the bad results? Certainly. Are we also? Certainly!

Can we handle all these responsibilities while we make a 10% profit margin on our sales?

Probably not!

So, once we have established that we will produce only a "product" that fits the above definition and examples, how do we go about creating a margin of profit that allows us to serve our customers this well?

How big does that profit margin have to be if we are looking to survive with our business model into the world as it is changing over the next 20 years?

What does LRH have to say about this? Click the link for a popup window with his quote.

Those business leaders who have never heard of the LRH data on the above link can still come up with the concept themselves, as my favorite webmaster Guru, Jacob Nielsen has here about web design:

The goal is to give users more of what they need. And easier access to what they need. This is not always the same as giving people what they want: Customization does allow users to set their own priorities; thus it is one way to identify content that should be highlighted or featured. But the user's own choices are insufficient as the only basis for interface prioritization. The other mechanisms I have discussed must be employed as well to guide users to things they didn't know they needed. (source)

There is a challenge of "competitors" who mislead their customers and deliver shoddy articles, cheapen their prices to drive the good producers out of the market. This challenge is matched with the dramatic shifts in the world economy -- the operative word is "shifts." It is not as important to see what direction the shifts are in -- it is more important to understand that things are changing much more rapidly than they did in the past.

These challenges call for very insightful planning for our future!

This challenge is no more apparent than in an article such as a "bulk commodity" where it is not likely that you can claim that your product is of any higher quality than that made by any others -- in such cases competition based on selling price is the rule of the day. MSM, or Methyl Sulfonyl Methane, is exactly this type of product.

After all, how exciting is that bag of white powder pictured on the left?

Another examle of this challenge is a product such as Super Life Glow where the false data spread by the medical and drug establishments is vicious and financed at a rate thousands of times higher than any feasible Vibrant Life promotion. Couple this attack with the ease of copying the formula and cheapening it by an unethical firm, then misleading a drug-dulled public with psychobabble!

Super Life Glow is a product that sells at $90 for one bottle of 300 capsules -- the recommended dosage is 30 capsules per day, so this $90 bottle lasts 10 days! What type of marketing gets a product such as that into the marketplace? Click here for that answer.

If we look at owners of health food stores as our public, we look at a cross-section of drugged society. Some are idealistic and poor and others are unethical and affluent!

Can we design a business model that does well with either?

If we, rather, try to sell direct to the consumer (as Vibrant Life has done for 20 years) we have bypassed one group of aberrated people (the stores) to deal with another group of aberrated people (the consumers).

Life would be a whole lot easier if we were selling something that has a lot less to do with survival and more to do with satisfying irrational desires for sensation and "health" in a magic bullet!

The internet is the "space" where my new business model mostly operates. There you find new tools being developed every day, including the tools used by spammers to ruin your life and the tools used by the good guys to make your viewing experience more helpful to your survival. For instance, I have always hated the "pop up windows" that you are so often exposed to -- so Google and Microsoft (and others) have come up with little features in their programs that block pop up windows. So, there are other smart people who find ways to get around these "blockers."

Here is an example (safe for you to click): Click Karl's New link

One other form of this pop up window allows you to cause the window to pop up simply by running your mouse over a link -- you do not have to click. This particular feature includes putting a cookie on your computer so that this pop up window will only pop up once -- try it. Run your mouse over the item below, see the pop up window appear. Close the window, then see if you can cause the window to pop up again!!

 

Move your mouse over here

The line above can be blocked by the "anti-blocker" programs. Usually you can disable that feature on a one time basis simply by holding the control key down at the same time as you run your mouse over that line. Remeber this line has a "memory" and will not open again if you tried (and failed) once Per Session (the choice I made) and then come back to try again while holding down the control key! This is a trivial example of how the tools are changing.

If you try click on that line you simply jump to the top of the page.

If you want to try again, close your browser and return for a NEW SESSION.

Now, back to the marvel of the marketing already done by Vibrant Life and by EBNL (Emmessar Biotech & Nutrition Limited).

 

Appoint

aaa

 

Karl Loren