Packaging For Ayurcream™

References:

New in this page, April 7, 2006, superceeding all of the below that may be in partial or complete conflict with the statement just below:

The research and study of the definitions of words, the laws (with care) and experience of 30 years in this business has led me to a conclusion on "what" our substance is and how to position it.

First, I make reference to "fire in the belly." I saw the need for a label and a concept for one or two new products -- "MagiCream" in some US version, and the "brown cream" with a new name. I won't go on, but this was the work of dreaming and planning -- that work is mostly now done and could not have been done by anyone other than me.

Early on during this process I have a "sense" of what the label on this product should be, and gave a task to Michael to produce an image -- even gave him much of the guidance on these pages. That guidance was only partial -- as I, myself, started to follow my own guidance I saw other avenues and paths that "needed to be explored," and explored them.

I arrived at a concept for the label (plus, of course, the entire concept) in just a few days. In that time Michael was just getting started, but did not have the years of experience that led me to discover the additional roads of discovery that needed to be followed.

So we arrive in just a few days at almost all of the total concept of two new products, their marketing campaign and even the actual label and box design.

I have done enough now to know where I want to go to finish this work -- and can turn it over to another. I could do it myself, enjoyably, but I can also put my attention and energies on other subjects and safely delegate this one. Within a few days, very few, I will decide between "doing this job in-house and contracting out with an artist and label designer."

"Fire in the belly" will be the determining factor.

So, here is the total scheme, on THIS page outside this doubly restricted section.

Michael, you are free to browse through any part of this restricted-restricted section. Please treat this section as "business confidential" -- not to be discussed with anyone other than those who have access to it: Babu, Cliff and Gordon. You may give Kimberly this address also.

I have in mind a new product -- called "Ayurcream" which will probably be one of the two "MSM Creams" which EBNL (Emmessar Biotech & Nutrition, Ltd.) will be sending us.

I will be going through an analysis of the cost of the bulk material and the cost of various packaging options -- they will be published in this section somewhere when I do them.

I have two Word Art placeholders for the two items for which I want logos and images:

and

I expect you will do far better than these.

Tentatively I expect to have three different sizes of package.

1. A sample size, possibly 50 grams, that we would give away at the Convention, or send to people.

2. A normal size, probably 4 ounces. We might sell this for $25 per jar, standard discounts. I have in mind a very fancy jar and also to place the jar in a nice box/carton. The graphcis we need would be primarily aimed at the size of this jar and this box.

3. An economy sized jar, probably 12 ounces at about twice the cost of the normal size -- to be sold for $50, subject to standard discounts.

I would like to incorporate the newly-trademarked name: "Ayurceutical" and use it something like:

"Ayurcream™ is produced in India by the Ayurceutical™ Division of Emmessar Biotech & Nutrition, Ltd. Vibrant Life of Burbank, California is the marketing agent. For more information see the web, www.ayurceutical.com "

You can start with an IMAGE which can then be further fashioned into a LABEL. The label can then be further fashioned into all the text and graphics that will be on the box/carton. Presumably the box will show the ingredients -- so the label for the jar does not have to have more than what might identify the product and possibly give instructions for use. Your design work should involve searching for a source of jars and of boxes we can use. I would not be reluctant to spend as much as $1.50 on the cost of the jar, lid, label, printed box and carton to hold 12 units. The carton should be selected from those many available that can be opened and put on display just as it is received -- a self-display. We may have to go to a higher figure, say $2.00 per unit, or $24.00 for the cost of the packaging (not including the original cost of design) for one carton of 12 units, probably shipped in an outer box to protect the inner carton.

We will be initially ordering such a small quantity that the self-display box and the box for the jar will probably require that WE receive those printed, but not assembled -- so we take the (flat) boxes, fold and assemble them, load in the jars, then take the self-display box (flat), fold and assemble it to load 12 jars into. Then, put that whole thing in a shipping box which should be especially designed, even labeled, to ship this product, even overseas -- so label considerations for foreign customs should be considered. This type of box and carton is easy to find on the internet.

The cost of the filling of the jars will be additional, as will the cost of the material in the jar.

It is possible we would want to apply the label or the image to the jar by silk screen -- so keep in mind either a printed label or silk screen when you plan your design.

One reason I might like to put our jar in a box is so that there is more room for the IMAGE on the jar, without the need of putting all the informational data there -- putting that data on the box instead. The image, of course, also belongs on the box.

You should keep in mind the web sites for these two items, and expect to put logos on them -- using the images you make.

The appearance of these images should reflect a deep appreciation for the meanings of the words: Ayurvedic, Pharmaceutical and Nutraceutical. Read the definitions that you can link to from THIS PAGE.

One of the most vital references I can give you is briefly described HERE (separate window) and is available in full in my office copy of the Green Volumes. This concept on "positioning" is critically important for creating an image of Ayurcream because that term, by itself, introduces a word that will not understood -- it is not used elsewhere.

The is both an opportunity and a problem for us. It is an opportunity because WE can set the standard for what it is and means. It is a problem for us since the word, itself, is not only NOT known, but because it is strange will act to turn off people who see it.

The imaging for this product, and the label, is the key to its commercial success.

Email sent to Michael on April 5, 2006

I want to write a detailed "advice" to you, guidance on the image I asked you to make.

I'll write more later tonight -- have to get something else done first.

The image:

There will be three sizes of jars, probably.

A small sample size, hold perhaps 50 grams

A regular sale size, probably the size of our Calm Cream -- about 4 ounces.

There will be a larger size, economy size, probably holding 12 ounces.

The image should be scalable to fit on all three size labels - probably the same image, but that would be your decision.

There will also probably be a carton/box into which to put the jar -- that would mean that the image is on the jar, but probably little else -- with the image repeated on the box with also the ingredients, address, etc.

You could also design the box.

There is some possibility we would want to silk screen the jar, so your image should keep that in mind.

I will be sending you the link that shows the definitions of ayurvedic and nutraceutical -- I want you to portray an image that takes those background concepts into account.

I'll write more about that.

I have a web site www.ayurcream.org (I think.) I know I have www.ayurceutical.com web

I will also want an image and logo for ayurceutical -- both images would be used on the web sites -- you can use some flash if you think it is useful.

There is much more, but this will do for now.

I would like to hear back from you, phone preferably, that you got the message about Kimberly and that she can count on you Thursday morning.

More,

Karl

Information