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Search For Names That Can Be Trademarked
There is a large advantage in getting a trademark for either the name of a company or the name of a product. (Click here for information on HOW TO get a trademark.)
I got that trademark for the name "Calm Cream."
I am now interested in getting more names -- even at a cost of about $$350 each when you do it yourself, without an attorney.
The first name I want to go for takes advantage of two words:
ayurvedic (click here for definitions)
pharmaceutical (click here for definitions)
nutraceutical (click here for definitions)
I'll try for some spelling of a combination of these two words, such as:
ayurceutical
ayurnutrition
ayurceut
and others.
I relate the procedure for checking on trademarks and getting them here.
The first seach showed no term to be found in the Trademark Registry for "Ayurceutical." If I can get this one I will. It would be very powerful.
I have found that the term "ayurceutical" is probably available.
Part of the registration process would include having a "definition" for that term.
Here is what I start with:
Ayurceutical is a word, used as a modifer (such as "Ayurceutical products) which combines two other words commonly in usage:
ayurvedic
and
pharmaceutical
and
nutrauceutical
The core elements of each of these common words which are also included in the term "ayurceutical" are these:
Ayurceutical involves the "wholeness" of the approach in Ayurvedic medicine (treating the whole person -- mind, body and spirit) and the "scientific" nutraceutical approach to health of the body (not the mind or spirit).
Typically ayurvedic remedies depend on ancient teachings and emphasize natural herbs as well as other components.
Typically Nutruceutical remedies look to the scientific analysis of foods for their chemical nature and their suitability for the treatment of disease of the body.
Pharmaceuticals are "drugs" that are used as medicines. Natruceuticals would be "foods" that are used for medicines. In a practical sense most drugs are chemicals as are foods -- the main difference would probably be in the closeness of the raw material to an identifyable living plant. It is often thought that "drugs" are synthesized from petroleum. True or not, that is the likely image -- whereas the Nutraceuticals are derived from foods -- considered closer to a natural source than petroleum.
Strictly speaking, an Ayurceutical product would be a "remedy" (rather than a medicine) which emphasizes "life" or "wholeness -- (Ayur). Verty strictly speaking, particularly in Asia, the "remedy" would involve treatment of the whole body, not just part, and would address the body, mind and spirit -- not just the body. The METHOD of delivery of an Ayurvedic substance is often as or more important than the ingredients of a powder --- this would not be emphasized so much in a Western market -- but should be alluded to at least some.
An Ayurceutical product, for instance, could be one that investigates the "Western" or "chemical" nature of the Ayurvedic herbs and their effect on the human body. The Ayurceutical product, as another example, may in fact achieve Ayurvedic results, but is not designed nor delivered in the US for that purpose.
When an Ayurceutical product is produced and consumed in India (or other Asian countries) it might well emphasize the Ayurvedic features of the ingredients and the research results.
When the same Ayurceutical product might be sold in the US (or other western countries) it might well emphasize the scientific investigation that shows chemical components that align with OTHER western literature linked with improved health of the body.
Finally, an Ayurceutical product does not claim to have some fixed amount of research or scientific publications to support the use, but relies on the freedom of treating the product as a supplement subject to The Dietary Supplement Health and Education Act. (click for executive summary)
The term was created by Karl Loren and published by him on this page, on April 4, 2006.
I completed the application, paid the fee, and we can now use the word as a "registered" mark, with the symbol as shown:
Ayurceutical™
This can be part of the basis for a whole new empire revolving around Ayurvedic concepts. The word should be used as a modifier, not as a noun -- so you could say:
The Ayurceutical™ Division of Emmesar
I do not suggest this is good for the name of a single product -- but it should have Dr. Ayyaangar as the creator of the products from this Division, or some such.
I have now purchased the URL: http://www.ayurceutical.com
Now I'm ready to dream up one or more names for new products, possibly get them trademarked, and possibly get a web site for them (?) but certainly design labels.
I start with "MagiCream" to see if that can be trademarked. The best type of trademark is called "regular" which does NOT depend on type style. Thus "MagiCream" is a distinctive style while "magicream" is "regular." If you can get a regular trademark you can then present it in any style you want. So, getting "magicream" would be best because, then, you could use "MagiCream" and "mAGIcREAM" and "MagiCream" and more.
I suspect that "magicream" is not available. It seems easier to create a name that has not existed and then just MAKE it known.
Such would be "AyurCream" but better to get would be "ayurcream." That would align with a Division of a company which produces "Ayurceutical Products."
Then there could be "AyurLife" or "AyurCleanse" or "AyurEase" or any number of others.
I would suggest the second part of the word be the concept of the remedy not the problem.
Here would be an example of using a problem as part of the name:
"AyurPain" or "AyurItch."
Better would be:
"AyurComfort" or "AyurSmooth"
Let's see about these.
If one of these sounds good to me and passes the US Trademark Office search feature easily, I'll apply for the trademark.
Start with "AyurCreamBasic" for a cream that should be put on the skin as the most basic and first cream -- question of whether there should be some cleansing first (?), but that could be called "AyurCleanse" and sold in a set.
So, I'll go for "ayurcream" first.
The trademark system allows applying for a mark that is not yet in use - then you must notify them when it IS in use. Or, I can put up a public page that makes the mark "used in commerce" and put on that page some representation of "use on a product."
I'll do all that for "ayurcream" just now.
I successfully applied for the Trademark for Ayurcream and that word can be used with the TM mark. Search in the Trademark records did not show any other application for this word.